Conferences and events
2008 program
EVENT! Official Opening by Gaspard Yurkievich
The famous fashion designer will present the special bootle created for Suze. An exceptionnal testimonial of collaboration between brand and fashion designer.
2 days of targeted, pragmatic conferences, moderated by best experts!
An event and conferences program never seen before, dedicated to event-based packaging only.
(program as of 27th of March)
MARKETING
| Theme | Giftpacks, giving a new boost to brands |
| Synopsis |
Forget the cheap and nasty image of promotional packages: event-based |
| Speaker | Jean-Jacques Urvoy, URVOY CONSEIL, project management and packaging consulting, author of successful "Packaging" guide (Eyrolles Ed.)  |
| Theme | Stand out on the shelves. Create your own codes! |
| Synopsis | Given the huge number of products available, it is becoming vital to make your offer stand out from the crowd. How? By creating your own codes to make a difference in the product category without confusing your customers. |
| Speaker | Benoit Heilbrunn, semiologist, marketing professor at the ESCP-EAP and Bertrand Barré, founder and president of the Zebra Company. |
| Theme | The keys to success for your event-based and promotional packaging |
| Synopsis | Rond table to sum-up themes debated during the exhibition, to propose the key success factors of giftpacks - Special participation of designers, brands, distributor, semiologist and an eco-design specialist |
| Speaker | Moderator is Jean-Jacques Urvoy, participants to be confirmed |
| Theme | When Packaging becomes a gift |
| Speaker | Anne Lavaud, editor in chief - Formes de luxe |
| Theme | A look around the world: international events-based packaging |
| Speaker | Gérard Caron, founder of the Carré Noir agency and Japan packaging specialist |
ECONOMY
| Theme | The contribution made by event based offers to the company's added value |
| Synopsis | Feasability, industrialisation and profitability will be tackled during this speech. You'll see how to included promotional offers in your business plan |
| Speaker | Annette Freidinger, international Packaging consultant |
| Theme | How can you launch limited or collector editions and control your costs at the same time? |
| Synopsis | Rond table to present industrial tools to produce limited editions and master prices |
| Speaker | Moderator Henri Saporta, editor in chief - Emballages Magazine - Participants to be confirmed |
ENVIRONMENT
| Theme | Event-based packaging and responsible approach combining around solutions respectfull of environment |
| Synopsis | Best practice of a designer and a food brand working together from the very early conception of the product to optimize environmental impact of packaging |
| Speaker | Samuel Cattiau, designer, Etoile Azelie - participant to be confirmed |
| Theme | Event-based packaging and responsible approach combining around solutions respectfull of environment |
| Synopsis | Best practice of the Rhone Alpes department Designer Center and a packaging manufacturer to reduce environmental impact of packaging during its whole life-cycle |
| Speaker | Franck Bercegeay, project manager, ARDI |
Get inspired! Visit the COLLECTORS exhibition
Organized with P'reference design agency, the Collector exhibition invites you to discover the most beautiful and rare collectors from the 10 past years.
This exhibition will help visitors to decipher promotional packaging creation trends, thanks to more than 200 emblematic collectors.
Fabrice Peltier, president of the P'reference agency, will present its exhiition in a conference "Collectors Packaging, when, how and what for?"
