Wednesday 21 June
10.00 am Customised offers through customer relationship or how to make my client unique
Moderated by Cécile JARRY, Marketing Manager, 656 EDITIONS
Nathalie DUVOISIN, CEO, MANIFESTO FACTORY
Nicolas LIVACHE, Marketing & Web project Manager, MCS Kick & Rush
Florence DANCOISNE, Sales & Marketing Director Europe, KNOLL Printing & Packaging
A product with your name on it, isn’t it great?
For a few years, customisation has been captivated sales outlets: packaging, POS, retail design, promotional objects, etc. Advertisers got it and surf on a wave that enables them to be in touch with the consumer and, for sure, satisfy the consumer.
11.15 am When packaging is a piece of art
Christophe PILATE and Didier CHAN KIN, co-founders of the creation agency From Paris
Mike STEFANINI, Graphic designer and illustrator
Advertising always had to collaborate with artists to think, imagine and produce communication visuals. Today, although by proposing a limited expression format, packaging has become a real entire media but also a giant game territory. Let’s discover the mechanism of collaborators between brands and artists… when packaging is a piece of art!
1.30 pm Promotional objects - Regulation REACH and cosmetics Regulatory Awareness
Hubert BRUNDU, Internation Technical Manager CPCH – SGS
Promotional objects are subject to numerous regulations constantly evolving. What are these regulatory obligations and particularly those applicable to your products?
To better prepare for requirements that you may face, SGS informs you and helps you.
2.30 pm Those startups that inspire us!
Moderated by Florence BRAY, Assistant editor in chief, LSA
Paul-Henri MASSON, Co-founder, LE CHOCOLAT DES FRANÇAIS
Louis MARTY, Founder, MERCI HANDY
They are young, bold, they started from scratch (or not much) and they fiercely believed in their projects by rewriting traditional codes and creating not only more than a product or packaging, but a brands territory, a real world! On a market saturated by numerous brands, LE CHOCOLAT DES FRANCAIS distinguishes itself proposing tablets of chocolate in limited series while MERCI HANDY proposes funny and mobile personal care products.
3.30 pm Digitalisation of packagings, a stage of digital transformation of companies in general
Eloïse COHEN, Editor in chief of Emarketing.fr and Marketing
Lisa MCGARRY, Co-founder, MOBEEFOX
With a digital expert
You want to buy a product but you do not have enough information on its content, its origin or its taste?
It is now possible thanks to a smartphone by flashing the code on the packaging to have all these information. A growing trend enabling consumers’ trust in products they buy, but also, enabling consumers to go beyond, because digitalisation of packaging is only a small step in digital transformation as a whole…
5.00 pm Award ceremony
With members of the Jury:
Henri SAPORTA, Editor in chief, EMBALLAGES MAGAZINE
Catherine MORIOT, CEO, Expert Emballage & Conditionnement EOP’S
Fabrice PELTIER, Designer and CEO of Institut National of Design Packaging
Florence BRAY, Assistant editor in chief, LSA
Jean-Pascal MARTIN-FESTA, Purchasing & Development Director, MARTELL MUMM PERRIER JOUET
Céline APELBAUM, Purchasing & Sample Development Manager, Perfumes Christian Dior
Thursday 22 June
10.00 am Packaging trends buzzing on social media
Monique LARGE, Innovation Design Adviser, POLLENCONSULTING
New materials, printing techniques and digitalisation… the packaging is continuously evolving to seduce the consumer. This packaging experience goes beyond physical point of sale, as reflected in social media conversations. What are the realisations the most discussed and why? Between useless, what are the innovations that make sense for the final consumer? Vice President, Global Package Design, CLINIQUE
10.45 am Real media in sales outlets: when packaging creates the event by distinguishing itself from a very-competitive segment
Roundtable moderated by Henri SAPORTA, Editor in Chief, EMBALLAGES MAGAZINE
Aurélie JUILLARD, Creative studio manager, MICHEL ET AUGUSTIN
Constance GUILBERT, Graphic designer, MICHEL ET AUGUSTIN
Didier COSSON, Designer, DIDIER COSSON DESIGN
Johnny GRIPPON, Sales manager, LAITERIE LES FAYES
As its name suggests, promotional packaging leans on an event or a festive season. But it can also lean on a brand speech and become a trademark…
Real communication and interaction vector, these packagings are distinguishing and give messages to react and participate to the adventure!
With a simple graphic design, an offbeat logo or a surprising and unexpected colour with regard to other brands, packaging is solely an evident and effective media as shown by troublemakers of MICHEL ET AUGUSTIN, a black packaging of a milk cartonLA LAITERIE LESFAYESor even DIDIER COSSON DESIGN of which creations are used every single day by millions of consumers.
12.00 am Design of wines & spirits
Conference under finalisation
13.30 pm How the packaging can adapt to a new paradigm of an increased and dematerialised business?
Jean-Marc MEGNIN, Expert and Analyst in commerce prospective, SHOPPERMIND
Last minute communication relays, packaging has always be the crucial element in what Procter & Gamble call “the First Moment of Truth” … taking charge of the product and purchasing decision. But now the match between a consumer and the product does not necessarily take place in sales point but via a device more and more mobile, or an application such as Amazon Prime Now or Drive-thru brands. The packaging has to adapt to this new change and ask itself whether digital is a constraint or an opportunity.
14.30 pm Innovative printing techniques
Roundtable moderated by Baktha JOMNI, Journalist, FRANCE GRAPHIQUE
Christian MENEGON, Business Development Manager Industrial products at Hewlett-Packard
Gilles PINGEOT, CEO, DIGITAL PACKAGING
Yaël VIDAL, Scodix Southern Europe Sales Director - Digital Printing Enhancement Systems
Jonathan MIHY, CEO, MR Cartonnage Numérique
Roundtable under finalisation
3.30 pm Digitalisation & customisation : The winning duo!
Conference under finalisation
4.15 pm The vision of packaging by the consumer / Focus on limited series
Philippe DEVISMES, Expert in Packaging Design and General Manager of Diadem / Groupe Team créatif
Last vector image at the moment of purchase, the packaging has to reinforce the personality and the values of the brand… How is it seen by the client? What is the consumer’s vision and perception when she chooses her product?