Is the digital revolutionising the beauty business? What form could this personalisation take, and just how far could it go? Analysis with two young French start-ups which have thrown themselves into the digital "made-to-measure".
Selling woolly hats in a shaker with three different bobbles to pick and mix; abandoning the status of "pure player" to offer products from its shaving range in stores; or offering your wine varieties in a box with the advice of a master sommelier.
Cabaïa, BigMoustache and Le Petit Ballon have used particular levers to build bridges with their customers, by developing a relationship with the brand and the products through a refined sense of discovery and experimentation.
The advertising object or "media object" is a media with unknown performance; three indicators are enough to convince you: a memorization rate of 75%, an approval rate of 77% and a fidelity rate of 85%.
The conference offers a simple reading of numbers revealed by the consumer study CSA Research / 2FPCO of July 2017, "The advertising object perception by the French", and gives you advice arguments for your next media campaigns.
Promotional packaging should never be "throwaway".
Designing it to be reusable means making sure of offering it a second life.
From New York to Seoul, discover the best concepts that place the customer and interactivity at the centre of the experience. From storytelling to storyliving, discover how the brands are bringing to life the most striking experiences for their consumers.
Wine or tea, cosmetic or gastronomy: each product and occasion has its box. A booming market that is increasingly attracting the interest of the brands, which have realised that this marketing tool can no longer be ignored.
Which solution or know-how exhibitor will receive the jury's favorite in 2018?