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2018, June 13 & 14
Paris Porte de Versailles, France




  • Conference
    10:00 am

    Millenials and Perfumery-Cosmetics 3.0: digital for customisation

    Is the digital revolutionising the beauty business? What form could this personalisation take, and just how far could it go? Analysis with two young French start-ups which have thrown themselves into the digital "made-to-measure".

    • Moderated by Alissa DEMOREST - Editor-in-Chief, FORMES DE LUXE
    • Maxime GARCIA-JANIN - Founder, SILLAGES PARIS
    • Lucile BATTAIL - Founder - LABOTÉ
  • Conference
    11:00 am

    Customer experience: the new Holy Grail for the brands

    Selling woolly hats in a shaker with three different bobbles to pick and mix; abandoning the status of "pure player" to offer products from its shaving range in stores; or offering your wine varieties in a box with the advice of a master sommelier.
    Cabaïa, BigMoustache and Le Petit Ballon have used particular levers to build bridges with their customers, by developing a relationship with the brand and the products through a refined sense of discovery and experimentation.

    • Moderated by Florence BRAY - Deputy Editor-in-Chief, LSA
    • Bastien VALENSI - CEO, CABAÏA
    • Clément THIBAULT - CEO, LE PETIT BALLON - LE PETIT BALLON
    • Nicolas GUEUGNIER - CEO, BIG MOUSTACHE
  • Conference
    12:00 pm

    Learning about the media object

    The advertising object or "media object" is a media with unknown performance; three indicators are enough to convince you: a memorization rate of 75%, an approval rate of 77% and a fidelity rate of 85%.

     

    The conference offers a simple reading of numbers revealed by the consumer study CSA Research / 2FPCO of July 2017, "The advertising object perception by the French", and gives you advice arguments for your next media campaigns.

     

     

    • Aurélien CHIQUET - Communication - 2FPCO (Fédération des Professionnels de la Communication par l’objet)
    • Benjamin STETTEN-PIGASSE - Communication - 2FPCO (Fédération des Professionnels de la Communication par l’objet)
  • Conference
    01:00 pm

    From promotional packaging to reusable object…

    Promotional packaging should never be "throwaway".
    Designing it to be reusable means making sure of offering it a second life.

    • Moderated by Fabrice PELTIER - Founder of Designpack Gallery - Allée du Recyclage - Diadeis P'Référence et Président de l'INDP
    • Sandrine DUVOISIN - Sales Manager, MILES PROMOCEAN
    • Chef de Produit Lanson - LANSON
  • Conference
    02:00 pm

    Exclusive Interviewde of Guillaume Gibault - Funder - Le Slip Français

    • Guillaume Gibault - Funder - Le Slip Français
  • Conference
    03:00 pm

    The 10 store models that are bringing back enchantment to the customer experience

    From New York to Seoul, discover the best concepts that place the customer and interactivity at the centre of the experience. From storytelling to storyliving, discover how the brands are bringing to life the most striking experiences for their consumers.

    • Laëtitia FAURE - Founder, international marketing trend forecasting agency URBAN SUBLIME
  • Conference
    04:00 pm

    How are boxes packaging brands?

    Wine or tea, cosmetic or gastronomy: each product and occasion has its box. A booming market that is increasingly attracting the interest of the brands, which have realised that this marketing tool can no longer be ignored.

    • Moderated by Michaël MAAREK - Founder, TOUTES LES BOX
    • Sindy PEUZIAT - Founder, MA FRENCH BOX
    • Brune CIRON - Director, LA MANUFACTURE DU SIECLE
  • Conference
    05:00 pm

    Award Ceremony - Coup de coeur du jury

    Which solution or know-how exhibitor will receive the jury's favorite in 2018?

    • Fabrice PELTIER - Founder of Designpack Gallery - Allée du Recyclage - Diadeis P'Référence et Président de l'INDP
    • Florence BRAY - Deputy Editor-in-Chief, LSA
    • Henri SAPORTA - Editor-in-Chief, EMBALLAGES MAGAZINE
    • Cédric LEMAITRE - Packaging Development Manager Make-up and Promotion, CLARINS
    • Chef de Produit Lanson - LANSON